SUE STABE

THE PANELISTS OF FES

SUE STABE

Sue Sabe

Co-Founder, Long & Short of It

SUE'S STORY

Sue never planned to become an entrepreneur, but now that she’s doing it, she absolutely loves it! Her background is in market research, consumer insights and strategic planning with over 20 years of experience leading insights teams at companies like KeyBank, American Greetings and Adcom.

She was working in an ad agency with no intention of leaving when it “Just seemed like the right thing to do.” She co-founded “Long and Short of It” so that she could offer flexible and unique solutions to clients.

WHAT DID SHE HAVE TO
GIVE UP TO BECOME AN
ENTREPRENEUR?

The only thing that she truly gave up was a steady paycheck but according to Sue, “it’s been completely worth it.”

SUE’S TOP TIPS FOR
ASPIRING ENTREPRENEURS

1. Put the time in to create a solid plan, then work that plan. Work it hard. Work it every day. Never stop, and keep adjusting and pivoting as your business evolves.

2. Be open to opportunities within the business.

3. And remember, this is your baby – it’s very emotional. Keep in mind, it’s all worth it in the end!

MEET SUE

Sue is a panelist at our morning session on the
“Life of the Brand and your Business.” Don’t miss
this great session as she shares more great details
of her journey into entrepreneurship.