Digital Marketing Panel
Sr. Director, Strategic Marketing & Communications at JumpStart Inc.
Nicki Hubbard presently leads the overall marketing and communications strategy for JumpStart Inc., a venture development organization, based in Cleveland, Ohio. She is responsible for driving awareness, engagement, and advocacy for the organization.
Nicki draws upon more than 20 years of B2B and B2C experience developing strategic marketing initiatives, creating brand identities, and aligning business revenue and growth goals to enhance ROI.
Nicki’s career began as a product marketing manager in Cleveland, Ohio where she managed a $43 million line of business and responsible for launching several new production introductions. After hoping the fence to brand management, she developed go-to-market strategies and vertical market expansion for companies such as American Greetings, Our Pets Company, Little Tikes/MGA Entertainment, Horizon Global and PolyOne Corporation. As a consumer marketer she has worked across all aspects of the business including sales, digital marketing, marketing intelligence, communications, and brand management. Nicki is also the founder and chief strategist for [N]Genius Brands, a comprehensive marketing, branding, and design consultancy. In addition to her professional career, Nicki serves on the LEAD by Women committee and the proud mother to two amazing sons.