DESTINY BURNS

THE PANELISTS OF FES

DESTINY BURNS

Owner, CLE Urban Winery

DESTINY'S STORY

Destiny recently moved back to Cleveland after more than 30 years to be near family and live her dream of opening an urban winery in her beloved hometown. After retiring as a U.S. Navy officer, she spent more than 13 years as a business development executive in the defense industry. And as a former volunteer firefighter/ EMT, Destiny has great love and respect for first responders and all those who serve our country and communities in uniform.

But wine had always been a great passion for Destiny, so armed with advanced business degrees and professional experience in all aspects of business development, marketing and management, as well as formal and informal training in the wine industry, she decided to open a winery in the metropolitan Cleveland area and produce the ‘wine companion” to all the great craft beer and spirits made here!

THE BEST AND WORST PIECE OF ADVICE SHE EVER RECEIVED

The best piece of advice she received is that you can’t work ON the business if you are always working IN the business – an owner-dependent business is limited in how much it can grow. Fortunately, she hasn’t really received any bad advice, because “I surround myself with a village of smart people and I always do my homework!”

ANY SPECIFIC CHALLENGES BEING A
FEMALE ENTREPRENEUR NOT FACED
BY YOUR MALE COUNTERPARTS?

Destiny has always worked in male-dominated environments and concedes that small business ownership is equally male-dominated. “I learned that it is a waste of time and energy to try to change a man’s world into a woman’s world, but there is always a place for a woman in a man’s world. I always got farther and had more success by finding my niche, working hard and earning my way. I never look at it as an obstacle or challenge – I just look at it as finding and pursuing opportunities to shine on the playing field I am on.”

MEET DESTINY

Destiny is one our lunch panelists featuring top female
entrepreneurs who are wine makers, founders and industry
disruptors. Don’t miss this great FES lunchtime event.