Berlin was always an entrepreneur… from selling lemonade to UGG Boots. After three years of drinking with friends throughout NYC, Berlin thought “wouldn’t it be cool if my drink could help the world somehow?” And that’s exactly what she set out to do. Berlin was an active homebrewer of beers, meads, wines, ciders and kombuchas in her tiny West Village apartment when she wasn’t running (late) to her Finance job on Wall Street. She launched Proud Pour with the idea of combining her passion for helping the world with making delicious wines.
Today she lives in Portland, Oregon where she is closer to the vineyards and can spend her weekends volunteering on local farms.
The main challenge for Berlin was leaving her tribe of coworkers. She notes, “I never realized how isolating and lonely it is in the initial years of being an entrepreneur.”
“Don’t follow your heart, Follow your heartache.” Everyone has passion, but is that passion filling a void in the world? Berlin could have just made wine, but that wasn’t enough to drive her. She acknowledges that “seeing the state of our environment (my heartache), is enough to keep me going when running a company isn’t always fun.”