2016 Agenda


Oct. 26, 2016 | 8 a.m. – 5 p.m.
Venue: 700 Beta Conference Center

8:00-8:45 am |  Registration, Continental Breakfast + Networking + Book Signing

Authors Mike Belsito, Maribeth Kuzmeski, and Joe Pulizzi will be selling and signing copies of their books

9:00-9:45 am  |  Wake Up Session – Featured Author

Presenter: Joe Pulizzi, Founder, Content Marketing Institute and Best Selling Author of 4 Content and Marketing Books, Content Inc.

9:45-10:00 am  |  Networking Break

10:00-10:45 am  |  Defining Success: Leading Ladies of Ohio

Dawn Kendrick
, WKYC Reporter, Emcee

Charity D’Amato Crawford
, Chartreuse + I Heart Cleveland Blog
Mel McGee, CEO, We Can Code It
Anne Hartnett, Harness Cycle and GroundSwell
Candice Peters, CEO, Hello Parent

11:00-11:45 am  |  Marketing Session

Maribeth Kuzmeski, President, Red Zone Marketing Inc., Author

Topic: MARKETING MAGNETISM! Critical moves for women to stand up and stand out in business. 

11:45-12:00 pm  |  Networking Break

12:00-1:00 pm  |  Luncheon + Featured Leading Lady

Cindy Monroe, Founder, President and CEO – Thirty-One Gifts
Cindy will share her secrets to success, lessons learned and is sure to inspire the FES audience.

1:00-1:15 pm  |   Launching or Growing Your Business? Two Main Things to Consider: Minority Certifications + Access to Capital

Minority Certification Introduction by:
Michelle Tomallo, President and Co-Founder, FIT Technologies and President of LGBT and Allied Chamber of Commerce

Access to Capital Center Introduction by:
Carrie Rosenfelt, Executive Director, Economic & Community Development Institute

1:15-2:00 pm  |  Intentional Networking, Sponsor Table Visitation and Minority Certification and Access to Capital Centers

2:00-2:45 pm  |  Legal/Finance + Franchise Breakout Sessions

1.) Do You Have What it Takes to be a Successful Franchise Owner?

Terese McGroarty, Owner, Frannet of Northeast Ohio

Colleen Franklin, Director of Marketing, Buffalo Wild Wings -BW3
Gail Kelley, Owner, Two Men & A Truck/Central Ohio

2.) How to Avoid Common Mistakes When Starting Your Business!

Dawn Kendrick
, WKYC Reporter, Emcee

Susan Rodgers, Buckingham, Doolittle & Burroughs, LLC
Grant Keating, Associate, Dworken & Bernstein, LPA
Carol Treska, Pease & Associates, CPAs
Raymond Graves, Lender Relations Specialist, U.S. Small Business Administration Cleveland District Office

3:00-3:45 pm  |   Leadership + Finance Breakout Sessions

1.) Building an Effective Advisory Board for Your Business
Deborah Spake, Dean, College of Business Administration, Kent State University

Sally Schriner, Venture Partner, Jumpstart
Sharlene Ramos-Chesnes, CEO, InterChez

Gwenay Reaze-Coniglio
, President, The Coniglio Company; Founder, Lavender Nail Bar & Studio

2.) Funding Your Business: How to Get It Done
Presenter: Mike Belsito, VP of Employer Solutions at DHS Group, Startup Business Developer and Author, Startup Seed Funding for the Rest of Us: How to Raise $1 Million for Your Startup – Even Outside of Silicon Valley

4:00-5:00 pm  |  Cocktails + Networking + Culinary Showcase

Top Female Chefs and Food Based Companies from Northeast Ohio:

Lisa Pucci Delgado, Chef, What’s For Dinner, LPD
Beth Gantz, Owner, Get Shelf Made
Patricia Urcuyo, Chef, PaleoPizza
Jeanne Petrus-Rivera, Owner, Red Lotus Foods
Britt Marie Culey, Chef, Coquette Patisserie
Antoinette Mathis, Owner, Nina Laurens
Jill Vedaa, Chef, Salt Cleveland